The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world.

So how do you enter? Head on over to Jimmy Choo 72. The theme for the photos is ‘You, Your Shoes and 72’. (Why is 72 the number?) Upload a photo based on that theme and you could win “the ultimate Jimmy Choo experience”.  Over 100 winners will be chosen, and they’ll all win something from the PEP collection. The lucky grand prize winner will get 7 pairs of Jimmy Choo shoes and 2 Jimmy Choo bags, plus stylist advice when picking them.

The contest ends on December 7th. Check out the entries so far! Doing something creative for a good cause and having the chance to win fabulous things? That’s a very SHE’S SMART thing to do!